Research Interests
Word-of-Mouth marketing, network-based marketing, social & economic network, social learning
Working Papers
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On the Design of Referral Programmes [Link]
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Flash Pass (with Yuichiro Kamada) [Link]
Work in Progress
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A Model of Sponsored Reviews (with Onesun Steve Yoo)
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Reputation vs. Diffusion: Dynamic Pricing for New Product (with Z. Eddie Ning)