Research

Working Papers

  • “Flash Pass” (2022). Yuichiro Kamada and Zihao Zhou. [Link]

  • “On the Design of Referral Programs” (2021). Zihao Zhou. [Link]

Work in Progress

  • “Pricing, Attention, and Observational Learning” (2024). Z. Eddie Ning and Zihao Zhou.

  • “Learning-Funding Tradeoffs at Lean Startups: Impact on Product Experiments and Innovation” (2024). K. Sudhir, Onesun Steve Yoo, and Zihao Zhou.

  • “A Model of Sponsored Reviews”. Onesun Steve Yoo and Zihao Zhou.

Research Presentations

Conferences

  • London Quantitative Marketing Conference | UCL | 2023
  • ISMS Marketing Science Conference | UChicago | 2022
  • European Quant Marketing Seminar | Online | 2021
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