Peer-Reviewed Publications
- “Entrepreneurs and Investors: Funding-Induced Distortions in Lean Startup Product Experiments and Innovation” (2025). K. Sudhir, Onesun Steve Yoo, and Zihao Zhou. Marketing Science. DOI: 10.1287/mksc.2023.0309
Research
Working Papers
“Flash Pass” (2025). Yuichiro Kamada and Zihao Zhou. [Link] [Online Appendix]
“Flash Pass with Multiple Customer Types” (2025). Yuichiro Kamada and Zihao Zhou. [Link]
“Managing Consumer Attention to Diverse Information Sources in Product Diffusion” (2025). Z. Eddie Ning and Zihao Zhou. [Link]
- Conference Presentations: Summer Institute in Competitive Strategy (2025), Annual Bass FORMS Conference (2025), London Quantitative Marketing Conference (2023), and ISMS Marketing Science Conference (2022)
“On the Design of Referral Programs” (2021). Zihao Zhou. [Link]
Work in Progress
“Price Promotions and Online Product Evaluations” (2025). Yongdong Liu, Yiting Deng, Anja Lambrecht, and Zihao Zhou.
“A Model of Sponsored Reviews”. Onesun Steve Yoo and Zihao Zhou.
Research Presentations
Conferences
- Summer Institute in Competitive Strategy | UC Berkeley | 2025
- Annual Bass FORMS Conference | UT Dallas | 2025
- London Quantitative Marketing Conference | UCL | 2023
- ISMS Marketing Science Conference | UChicago (Online) | 2022
External Seminars and Workshops
- European Quant Marketing Seminar | Online | 2021