“Managing Consumer Attention to Diverse Information Sources in Product Diffusion” (2026). Z. Eddie Ning and Zihao Zhou. [Link]
- Conference Presentations: EWMES (2025), SICS (2025), Bass FORMS (2025), LQMC (2023), and ISMS (2022)
“Referral Program Design: Thresholds and Cold Starts” (2026). Zihao Zhou. [Link]
- Previously titled “On the Design of Referral Programs”
- Conference Presentation: Bass FORMS (2026)
“Flash Pass” (2025). Yuichiro Kamada and Zihao Zhou. [Link] [Online Appendix]
“Flash Pass with Multiple Customer Types” (2025). Yuichiro Kamada and Zihao Zhou. [Link]
“Price Promotions and Online Product Evaluations” (2025). Yongdong Liu, Yiting Deng, Anja Lambrecht, and Zihao Zhou. [Link]