Research

Working Papers

• “Flash Pass” (2025). Yuichiro Kamada and Zihao Zhou. [Link] [Online Appendix]

• “Flash Pass with Multiple Customer Types” (2025). Yuichiro Kamada and Zihao Zhou. [Link]

• “On the Design of Referral Programs” (2021). Zihao Zhou. [Link]

Work in Progress

• “Managing Consumer Attention to Diverse Information Sources in Product Diffusion” (2025). Z. Eddie Ning and Zihao Zhou.
  • Conference Presentations: 19th Annual Bass FORMS Conference (2025), London Quantitative Marketing Conference (2023), ISMS Marketing Science Conference (2022)
• “A Model of Sponsored Reviews”. Onesun Steve Yoo and Zihao Zhou.

Peer-Reviewed Publications

• “Entrepreneurs and Investors: Funding-Induced Distortions in Lean Startup Product Experiments and Innovation” (2025). K. Sudhir, Onesun Steve Yoo, and Zihao Zhou. Marketing Science. doi: 10.1287/mksc.2023.0309

Research Presentations

Conferences

• 19th Annual Bass FORMS Conference | UTD | 2025
• London Quantitative Marketing Conference | UCL | 2023
• ISMS Marketing Science Conference | UChicago | 2022

External Seminars and Workshops

• European Quant Marketing Seminar | Online | 2021